News and Updates
-
100 episodes and counting: CSUB business webinars ‘rare and credible source of timely, easily understood information’
Modesty always looks better on heroes than boastfulness, and so it’s to the credit of Bakersfield small-business counselor Kelly Bearden when he downplays his own role as a reason why the weekly webinar he hosts has become a lifeline to entrepreneurs during the pandemic.…
-
7 Business Trends to Watch for in 2022
From travel to technology, 2022 is shaping up to be an interesting year. DECA Direct reports that there are 10 key business trends that will influence companies during the upcoming year. The following is adapted from their article. 1. Customer Service Focused on Loyal…
-
B2B Marketing to Millennials
B2B Marketing to Millennials revolves around technology. First, it’s important to realize that today’s decision makers are more likely to be Millennials than Gen X or Baby Boomers. With the generation’s leading edge now in its early 40s, many are in management positions. In…